New Power Up, America Ads Debut in WV, CO and AZ

(WASHINGTON – January 4, 2021) Environmental Defense Fund (EDF) today released targeted ads to support its Power Up, America campaign, a major effort to promote clean transportation and clean energy infrastructure to boost the economy, create jobs, cut harmful pollution and build healthier communities. This $750,000 digital ad buy in West Virginia, Colorado and Arizona will rally support for policies that strengthen America’s economic competitiveness while cleaning up the largest sources of climate pollution in the United States.

“These ads are a reminder that investing in U.S. manufacturing, clean transportation and clean energy is a smart way to create jobs and build toward a healthier future. Boosting the economy and reducing pollution are broadly popular and present a pathway to bridging divisions in the country and Congress,” said Elizabeth Gore, Senior Vice President for Political Affairs at EDF. “The bipartisan clean energy provisions in the end-of-year COVID-19 relief bill demonstrate that we can make progress — now it’s time to build on that momentum.”

Power Up, America is EDF’s call for 100% clean electric power by 2035, zero pollution cars by 2035, and zero emission trucks and buses by 2040. Transitioning to a zero-emission transportation sector will put over one million people to work, build up our manufacturing base to boost our COVID-battered economy and make American businesses more competitive in international trade — while tackling the country’s leading source of climate pollution. The campaign will continue across the country in the months ahead.